Success stories

Category:

Fractional CMO. Full-funnel customer acquisition. ​

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Summary:
MoviePass came back from the dead with a famous name and a toxic reputation. Nearly half of former users said they'd never trust the brand again. We didn't just relaunch — we rebuilt belief from the ground up.

 

What We Did:

We rebuilt every touchpoint and developed a full-funnel customer acquisition strategy: segmented email sequences converting at 15%, nostalgia-packed social storytelling, influencer co-signs, studio partnerships, brand collaborations, promotional campaigns and in-app usage reporting that proved the new business model worked and helping customers save money at the box office.

Category:

Digital Strategy & Coalition Building​

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Summary:

AB 5 threatened to strip over a million California gig workers of their independence — and the opposition was loud. The media wasn't telling drivers' stories. We made sure voters heard them directly.
 

What We Did:

Recruited, trained, and mobilized 300+ app-based drivers as organic social media champions. Produced 1,300+ day-in-the-life posts in eight languages. Ran a rapid-response war room to correct misinformation in real time. When Prop 22 won, our ambassador network didn't stop — they continued advocacy through district, appellate, and California Supreme Court battles until the initiative was upheld in 2024.

Category:

Social Media Management & Coalition Mobilization

 

Summary:

In a crowded election year with voters already fatigued by tax measures, Prop 35 risked being dismissed as just another tax hike. It wasn't — but we had to prove it fast, and we couldn't do it with ads alone.
 

What We Did:

Coached 100+ frontline clinicians across TikTok, Instagram, Facebook, X, and LinkedIn to become credible, compelling social storytellers. Delivered rapid-fire social boot camps and produced plug-and-play content kits so every clinic could publish persuasive, authentic content with ease.

Category:

Social Media Strategy & Management

 

Summary:

Three previous tobacco tax attempts had failed. Cigarette companies were flooding TV with scare ads. We had less money and a tighter timeline — so we went where Big Tobacco wasn't.
 

What We Did:

Built a multi-platform organic strategy laser-targeted at millennial/Gen-X moms. Livestreamed campaign rallies — a first for a statewide ballot initiative. Launched "Hey Girl, Swipe Right for Healthy Kids," the first-ever Tinder awareness campaign in ballot initiative history. Engaged, entertained, and mobilized.

Category:

Influencer Marketing

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Summary:

With 90 days on the clock, late polls showed recall momentum building and key progressive voters — Gen Z, women, Latinx and Black communities — disengaging. We had to move fast and make voting feel urgent, not obligatory.
 

What We Did:

Built and activated a tiered influencer program from nano to mega-creators. Sparked TikTok duet challenges, produced bilingual memes, and timed drip-feed absentee ballot nudges to hit at every critical moment in the election calendar. We made voting feel like a cultural statement, not a civic chore.

Category:

Coalition Mobilization​

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Summary:

At the peak of vaccine hesitancy, conspiracy content was winning on social media. Official guidance wasn't breaking through. The most credible voices in the room — doctors — didn't know how to play on the platforms where the battle was actually happening. We changed that.
 

What We Did:

Trained 1,000 health professionals to create and publish engaging, human content that cut through algorithmic noise. Ran weekly masterclasses, built trend-template libraries, hosted live office hours, and launched a bilingual cross-posting strategy with a Slack rapid-response hub to arm the network in real time.

Category:

Digital Strategy & Content Production/Development

 

Summary:

Paid search costs had spiked 60%. Radio and print were flatlined. The firm needed a new top-of-funnel strategy that could actually reach immigrant communities authentically and scale.

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What We Did:

Conceived and launched Brad Show Live, a daily live YouTube talk show covering real-time immigration news and Q&A. Produced multilingual highlight clips, optimized metadata for SEO, and distributed content across diaspora-focused Facebook groups. Turned every live stream into Instagram Reels to maximize reach across every platform.